New China News Agency Releases 11 Foreign Language News Articles

New China News Agency Releases 11 Foreign Language News Articles

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二、说服客户阅读质量的要求

在设计广告标题时,请务必注意与客户兴致相投的内容。客户有阅读欲望,说明他们正兴致相投,要用广告标题来引起他们的注意。因此在写标题时要有创意。引起客户的兴趣是个不错的方法。如果你的标题有创意或能够引起客户的兴趣,在适当的位置与他们进行交流,达到人际沟通的目的,这样的标题才是值得信赖的。

2、多用发问的语气,以引起客户的注意。以提问的语气来制造悬念是十分不错的,但应避免使用太笼统的问题。比如你要写一篇告诉读者如何把关你企业的文章,就不要绕开如何把关读者等问题。但是要注意,使用提问时要有一个度,因为提问是可以引起其它读者注意的,也就是说,提出的问题要有吸引力。

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